The Gilles et Dada SS12 lookbook features its signature shattered look that gives it a surreal and scary feel to it. Shot completely in black and white this time, it has an ever darker undertone than its predecessors. Of course, with a title like Dreaming Through Nightmares, that sinister vibe is only to be expected.
Once again shot by Federico Cabrera, the Gilles et Dada SS12 catalog and campaign showcases simple yet bold fashion designs that are made quite singular due to the creativity of the images themselves. With an equally dark palette, the outfits make for an appropriate autumn wardrobe. The photoshoot itself will have the audience thinking about Halloween even though there is still a couple of months for the holiday arrives.
Shattered Shrouded Shoots
The Gilles et Dada SS12 Catalog Has You 'Dreaming Through Nightmares'
Trend Themes
1. Dark Fashion - Disruptive innovation opportunity: Develop a line of fashion accessories that complement and enhance dark-themed fashion designs.
2. Surreal Photography - Disruptive innovation opportunity: Create a mobile app that allows users to easily apply surreal photography filters to their own pictures.
3. Autumn Wardrobe - Disruptive innovation opportunity: Design a sustainable clothing line specifically tailored for the autumn season, with a focus on eco-friendly materials and production methods.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores to provide customers with virtual try-on experiences.
2. Photography - Disruptive innovation opportunity: Develop a new type of camera lens that creates a natural blur effect, mimicking the surreal look of the Gilles et Dada SS12 catalog.
3. E-commerce - Disruptive innovation opportunity: Implement AI-powered product recommendation systems that suggest dark-themed fashion items to customers based on their browsing and purchasing history.