Why do people put stickers on any and every flat surface they can find? Family cars bragging about their vacation locations. Random roadsigns marketing the local skate-shops. And “Don't worry. Be happy†stickers on alley dumpsters. Personally, I think it's a marking-your-territory thing. Regardless, sticker lovers of all kinds can now buy giant wall-stickers from Fathead. There are tons of stickers to choose from including sports heroes, military vehicles, beautiful women and cartoon characters.
Implications - Posters, despite their age-old appeal, have fallen to the wayside as the standard of indoor decor. More discreet, seamless designs are preferred by modern homeowners and renters. Companies should avoid gaudy, attention-grabbing designs for their products and pursue more understated looks.
Life-Size Wall Stickers
Fathead Decals
Trend Themes
1. Discreet Wall Decals - Wall decals that are more discreet and blend in with modern home decor are becoming a trend, which creates an opportunity for companies to offer understated and seamless designs.
2. Personalized Wall Decals - The trend of people marking their territory with stickers could be capitalized by offering personalized wall decals, allowing individuals to express their unique interests and styles.
3. 3D Wall Decals - Increasingly realistic and life-size wall decals could be the next trend in wall decor, providing companies the opportunity to bring popular characters and themes to life in a more immersive way.
Industry Implications
1. Home Decor Industry - The rise in popularity of discreet and personalized wall decals presents a disruption opportunity for the traditional art and poster industry.
2. Sports Memorabilia Industry - Sports fans' interest in life-size wall decals of their favorite athletes presents a unique opportunity for the sports memorabilia industry to offer a new and exciting way for fans to display their fandom.
3. Marketing Industry - Customizable wall decals offer advertising companies the opportunity to create a new way to promote their brand in a subtle yet effective way through branded wall decal designs.