A farmer's market in Portland got down to the root of creativity marketing by transforming urban trees into giant carrots. Only innovative marketers can stand out today in world where we are so bombarded with messages from the media.
Owen Jones & Partners managed to get citizens of the Oregon city to take note of the upcoming produce fair by lining the tree bases with vibrant orange plastic liners that looked like carrots.
"In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers," AdRants adds.
What a great way to stimulate a hankering for fresh, crunchy veggies!
Giant Urban Carrots
Farmer's Market Campaign
Trend Themes
1. Creative Marketing - Transforming urban trees into giant carrots as a unique advertising strategy.
2. Outdoor Advertising - Utilizing innovative visuals, such as vibrant orange plastic liners on tree bases.
3. Ambient Marketing - Placing placards over automobile antennae to create a playful and attention-grabbing effect.
Industry Implications
1. Food and Beverage - Opportunity for food brands to explore creative advertising methods to promote fresh produce.
2. Marketing and Advertising - Innovative marketers can capitalize on unconventional outdoor advertising strategies to capture consumer attention.
3. Environmental Design - Demand for creative and eye-catching design solutions for outdoor spaces, such as transforming tree bases into attention-grabbing visuals.