Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment.
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Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have.
Giant Air Bags
Anti-Pollution Campaign
Trend Themes
1. Viral Marketing - Opportunity for companies to create bold and impactful advertising campaigns that connect with consumers on a visceral level.
2. Anti-pollution Advocacy - Opportunity for organizations to raise awareness about air pollution and its negative impact on the environment.
3. Creative Guerrilla Marketing - Opportunity for innovative and unconventional marketing strategies that grab attention and make a lasting impression.
Industry Implications
1. Automotive - Opportunity for automotive companies to support anti-pollution campaigns and promote environmentally-friendly practices.
2. Advertising/marketing - Opportunity for advertising and marketing agencies to develop bold and impactful campaigns that resonate with consumers.
3. Environmental Organizations - Opportunity for environmental organizations to utilize creative tactics in their advocacy efforts and raise awareness about air pollution.