Ghost bikes are a phenomenon from New York - a memorial to those cyclists killed on the roads of the city. At traffic blackspots all over New York, white bicycles decorated with photographs of the victims, are found. Most often appearing overnight.
The two lobby groups behind them try to find a bike close in style to that ridden by the victim. They then remove parts such as brake cables and let the air out of the tyres, to discourage thieves, and paint them in DayGlo white.
To be perfectly honest I am not sure what I think of this, though it is undoubtedly taking off. People are killed in cars every day too, some in accidents by avoiding cyclists.
Memorial Bikes
NYC Ghost Bike Project Pays Tribute to Deceased Cyclists
Trend Themes
1. Memorial Bikes - Creating personalized memorial bikes for deceased cyclists is a growing trend in major cities globally.
2. Ghost Bikes - The Ghost Bike project is gaining popularity in urban areas worldwide, highlighting the need for safer cycling infrastructure.
3. Active Memorialization - Using creative forms of memorialization like ghost bikes is an innovative way to raise awareness and activism around road safety issues.
Industry Implications
1. Cycling - The cycling industry can integrate customizable memorial bikes as a unique product or service, catering to a growing demand for meaningful and symbolic biking experiences.
2. Road Safety - The road safety industry can utilize the popularity of the Ghost Bike project to promote measures that reduce accidents and deaths on the road.
3. Creative Activism - The growing trend of active memorialization presents an opportunity for creative agencies and non-profit organizations to engage communities and drive social change initiatives.