The Ghandi Bookstore is an obvious fan of reading and to promote its love of literacy, the company is now using the airwaves to encourage the public to read. In Mexico City, where traffic people spend half their day in rush hour at a standstill, the campaign features words that come up on a screen while listening over the airwaves.
There may be some concern about words popping up on a screen when eyes should otherwise be on the road, but for many in Mexico City, traffic jams cause cars to move at a snail's pace. During this time, radio listening increases significantly, and the Ghandi Bookstore is using this idle time to encourage reading. Check out the link and watch the video to see what literate airwaves really look like.
Reading Radio Stations
Ghandi Bookstore Promotes Literacy Through the Airwaves
Trend Themes
1. Literacy Promotion - The Ghandi Bookstore's use of airwaves to encourage reading presents an opportunity for other businesses to promote literacy through unconventional channels.
2. Innovative Advertising - The use of words on a screen during radio broadcasts in traffic jams opens up avenues for disruptive advertising methods that capture the attention of commuters and promote engagement.
3. Multimedia Storytelling - The integration of words on a screen with audio in radio broadcasts highlights the potential for immersive and interactive storytelling experiences, offering new opportunities for media and entertainment industries.
Industry Implications
1. Bookstores - Bookstores can explore leveraging unconventional channels like radio to promote reading and reach wider audiences in traffic-congested areas.
2. Advertising - The use of words on screens during radio broadcasts creates opportunities for advertisers to captivate commuters and deliver impactful messages in traffic-heavy markets.
3. Media and Entertainment - The integration of multimedia elements in radio broadcasts presents a new dimension for media and entertainment companies to create engaging content and deliver immersive storytelling experiences on air.