The 'Getglue' website is a social media site different from any other. The site personalizes a user's profile by basing it solely on their preferences on media-based ideas.
A user's preference in movies, TV shows, books, albums, and even celebrities are taken into consideration and then compared to other profiles. With this comparison, people can find others who have similar interests through the 'Getglue' site and interact accordingly.
Implications - In the last decade, the importance of social media and social networking have increased exponentially. A company can benefit from these platforms by investing in products that are not only social media compatible, but that offer rewards for consumers who utilize the company's products and engage in their social media outlets.
Preference-Based Networking
'Getglue' Helps You Find Others With Your Loves and Interests
Trend Themes
1. Preference-based Networking - Personalization and preference-matching networking platforms are disrupting traditional social media.
2. Media-based Preference Analysis - Analyzing user preferences across different forms of media can lead to new targeting and advertising opportunities.
3. Social Media Rewards Programs - Incentivizing social media engagement with rewards can increase customer loyalty and brand advocacy.
Industry Implications
1. Social Media - Companies in the social media industry can expand their offerings by developing personalized and preference-based networking platforms.
2. Marketing - Preference-based networking can lead to more effective targeting and ad campaigns, disrupting traditional marketing practices.
3. Consumer Goods - Offering rewards for social media engagement can increase brand advocacy and customer loyalty for companies in the consumer goods industry.