In celebration of Cinco de mayo, Jose Cuervo is asking fans to "get tipsy" for delivery drivers. The tequila brand "knows that delivery drivers have worked extra hard this past year - and deserve to be tipped generously for their efforts."
Therefore, Jose Cuervo teamed up with rapper J-Kwon, best known for his 2004 single Tipsy, to encourage fans to "get tipsy" when ordering Mexican meals for the holiday. Those who get #TipsyForCinco and tip their delivery driver 20% or more have the chance to get their entire meal paid for by Cuervo through the popular mobile payment service, Venmo.
For the chance to have Cuervo pay for your Cinco de Mayo feast, just tweet a photo of your receipt that includes a tip of 20% or more alongside the hashtag #TipsyForCinco to @JoseCuervo. Winners will be randomly selected daily from April 27 through May 9 via Twitter entry. Fans can participate from May 10 through May 31 by uploading their receipts to cuervo.com/tipsyforcinco.
Witty Tequila Tipping Campaigns
Jose Cuervo Asks Fans to “Get Tipsy” for Cinco De Mayo
Trend Themes
1. Campaign-based Discounts - Initiating a campaign-based discount program that rewards consumers for tipping delivery drivers could promote brand loyalty and engagement.
2. Celebrity Partnerships - Partnering with celebrities could be an effective way to boost brand awareness and audience engagement.
3. Social Media Marketing - Leveraging user-generated content and social media platforms for customer engagement could help increase brand visibility and audience engagement.
Industry Implications
1. Alcohol - Alcohol brands could use campaign-based discounts and celebrity partnerships as an innovative way to engage with consumers and boost brand loyalty.
2. Delivery Services - Delivery services could benefit from partnering with popular brands and introducing unique campaigns to encourage customer retention and incentivize tipping practices.
3. Mobile Payment Solutions - Mobile payment solutions could leverage social media marketing and incentivized campaigns to increase usage and customer engagement.