Nike's iconic Air More Money sneakers receive two new colorways for Spring/Summer 2018, entitled 'Get Money.' The retro footwear model now takes on a light grey and pale blue toned edition, and a white canvas with black and baby pink detailing accents. Both of the new colors are constructed with leather materials adorning its uppers, in addition to the 'Get Money' text embellishing the vamp.
The lacing system is looped and detailed with black mesh details, giving off contrasting visual details with the eyelets that boast the shoe's signature zig-zag component. The white colorway is comprised of a pink piggy bank logo embroidery and swoosh. The light grey colorway has a embellished aqua blue diamond accent. Additionally, the 'AIR' branding detail is found on the heel tab along with a dollar sign on the heel of both colorways to stay in correlation to the money motif.
Pale Money-Accenting Sneakers
Nike's Air More Money Shoes Receive Two New 'Get Money' Colorways
Trend Themes
1. Customizable Sneaker Designs - There is a trend of sneaker brands offering customizable options for consumers to create unique designs.
2. Nostalgic Retro Footwear - Retro sneaker designs are gaining popularity as consumers seek nostalgia and vintage styles.
3. Embellished Sneaker Accents - Sneakers with embellished accents such as embroidered logos and diamond details are becoming a trend in the footwear industry.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend of customizable sneaker designs, allowing customers to create their own unique footwear.
2. Sportswear - Sportswear brands can leverage the demand for nostalgic retro footwear by re-releasing classic designs from their archives.
3. Luxury Footwear - Luxury footwear brands can incorporate intricate embellishments on sneakers to provide unique and high-end options for consumers seeking distinctive styles.