'PLYS,' a German clothing brand that's based in the city of Berlin released its 'Adrenalin & Dysfunction' collection along with a nostalgic lookbook.
Donned on a male and female model alike, each of the styles works on both due to its simplistic cuts and bold prints that don't limit it to just one gender. While the majority of the clothing is marked by clean variations of color, the Adrenalin & Dysfunction collection also includes a few graphic t-shirts that depict its name.
Especially popular throughout PLYS' seasonal series are thick statement-making stripes that interrupt the neon fabric that makes up the majority of most t-shirts and long-sleeves. Also notable are the German clothing label's inclusion of tank tops that utilize a design that reminiscent of the top half of overalls. As Highsnobiety reports. PLYS collection is especially different for the Berlin fashion scene due to its normally color-void style.
Rave-Inspired Unisex Fashion
This German Clothing Brand is Changing the Scene's Lack of Color
Trend Themes
1. Unisex Fashion - The rise of unisex fashion presents an opportunity for brands to create simplistic cuts and bold prints that can be worn by both men and women.
2. Bold Prints - The inclusion of bold prints in fashion allows brands to break away from traditional color-void styles and create eye-catching designs.
3. Nostalgic Lookbooks - Using nostalgic elements in lookbooks can help brands stand out and create a sense of nostalgia among consumers.
Industry Implications
1. Clothing - Brands in the clothing industry can capitalize on the unisex fashion trend by creating garments with versatile cuts and prints.
2. Fashion - The fashion industry can embrace the trend of bold prints to offer customers unique and attention-grabbing designs.
3. Marketing - Marketing agencies can work with fashion brands to develop nostalgic lookbooks that evoke emotions and create a strong connection with consumers.