Offering a group of 200 Genesis owners and prospective buyers a one of a kind drive experience at Pearson International Airport, the recent Genesis G70 Test Drive proved that the luxury car brand is set on doing things differently. The first drive event to take place on an active runway, the Genesis Runway Event
The Genesis Runway Event was experienced in three parts: a professional drive speed test (in which the vehicle reaches a top speed of 170km/hr), a thrill ride through an autocross course with a professional driver, and the opportunity for individuals to get behind the wheel themselves for another autocross course.
The Genesis G70 test drive is surely a memorable experience that attendees will hold onto for a long time, but it also serves as a great opportunity to better understand the Genesis Motors brand. In addition to affirming relationships with owners and building new ones with prospective buyers, the values of the brand are on clear display at an event like this; elegance, athleticism and reliable while remaining cool and boundary-pushing.
The unique, first-of-its-kind drive experience highlights the partnership between Genesis Motors Canada and GTAA (the Greater Toronto Airport Authority). The partnership paves the way for the unique Genesis Motors experience at Pearson that accompanies travellers through each stage of their journey, from the parking garage/valet to pre-boarding.
Airport Runway Test Drives
The Genesis G70 Test Drive Took Place on an Active Runway
Trend Themes
1. Active Runway Test Drives - The Genesis G70 Test Drive on an active runway demonstrates the potential for luxury car brands to offer unique and memorable driving experiences.
2. Partnerships with Airports - The collaboration between Genesis Motors Canada and GTAA highlights the opportunity for car brands to create immersive experiences for travelers at airports.
3. Building Brand Relationships - Events like the Genesis Runway Event are an effective way for luxury car brands to strengthen relationships with existing owners and attract new buyers by showcasing the brand's values and innovative spirit.
Industry Implications
1. Luxury Car Brands - Luxury car brands can disrupt the market by offering exclusive and unconventional test drive experiences that leave a lasting impression on potential buyers.
2. Airport Services - Airports can explore partnerships with automotive brands to enhance the customer experience and provide unique offerings that align with their brand values.
3. Event Planning - Event planning companies can tap into the demand for immersive and memorable experiences by collaborating with car brands on runway test drive events and other innovative marketing activations.