The Generation Gap ad is a celebration of the affordable fashion brand's longevity.
To reflect this, it takes viewers back to the 90s, with retro footage that shows models and other representatives talking about what the brand means to them. Primarily, they discuss the freedom that comes with the simplicity of the clothing, as the brand's pieces allow them to truly feel like themselves, rather than a product of a creative director's vision. Included in the Generation Gap ad is the iconic Naomi Campbell, who wears a white tee with rolled sleeves and light-wash denim shorts,the same outfit she wore decades previously.
About half of the commercial is gritty and black and white, however the other half is more modern, with clear resolution and full-color shots. This reflects the evolving nature of the brand, as well as the pieces that have been carried over as a part of its new limited-edition series that commemorates the 90s. With this, Gap makes vintage pieces new again and allows consumers to get their hands on classic looks that have largely disappeared over the years.
90s Icon Fashion Campaigns
The Generation Gap Ad Looks Back on the Influence of Past Models
Trend Themes
1. Retro Fashion Revival - Opportunity for brands to bring back iconic fashion trends from the past and make them relevant in modern times.
2. Nostalgic Marketing - Opportunity for companies to tap into consumers' nostalgia by using retro footage and references to create emotional connections.
3. Limited-edition Collections - Opportunity for brands to create exclusive collections that celebrate a specific era or theme, appealing to consumers seeking unique and collectible fashion pieces.
Industry Implications
1. Fashion - Fashion brands can explore the trend of retro fashion revival and create limited-edition collections to tap into consumer nostalgia.
2. Marketing - Marketing agencies can utilize nostalgic marketing techniques by incorporating retro footage and references into their campaigns to resonate with consumers.
3. Retail - Retailers can capitalize on the popularity of limited-edition fashion collections by partnering with brands to offer unique and collectible products to their customers.