After one consumer lodged a complaint about their needs not being met at a Topshop location in Manchester, the UK-based multinational retailer decided to adjust its policy, and require that all of its stores offer gender-neutral change rooms.
It's reported that Travis Alabanza, a performance artist who identifies as trans-feminine, shared their story of being told to use the Topman change rooms when they asked to try on a dress, causing many others to state their dissatisfaction with the retailer's inability to properly accommodate Alabanza.
The retailer responded to the online backlash by stating, "Both the Topshop and Topman fitting rooms are available for all customers to use," a recently updated policy. As this demonstrates, retailers are expected to ensure that they have inclusive spaces that enable all consumers to feel safe and welcomed.
Gender-Neutral Change Rooms
Topshop Adjusted Its Policy to Give All Consumers a Safe Space
Trend Themes
1. Gender-neutral Change Rooms - Retailers are expected to ensure inclusive and welcoming spaces to cater to all consumers.
2. Inclusive Policies - Companies must adjust their policies to accommodate diverse groups of consumers, including those who identify as LGBTQ+.
3. Consumer Advocacy - Consumers are increasingly engaging in activism to demand safe and welcoming spaces in commercial establishments.
Industry Implications
1. Retail - Retailers must create inclusive spaces to cater to all consumers, regardless of their gender identity or expression.
2. Fashion - Fashion brands must ensure inclusivity in all areas of their businesses, including store layouts and change rooms.
3. Consumer Activism - Consumers are using their voice and taking action to demand inclusivity and accountability from businesses and industries.