Serenity, Energy and Intensity are the names of the new gender-neutral fragrances from Kenneth Cole, which are all about celebrating individuals.
True to its name, Serenity combines smooth notes of cashmere wood, peach nectar, whiskey and vanilla to inspire a sense of calm and ease. On the opposite side of the spectrum, Energy is said to have "a refreshing bright punch" with vibrant citrus notes. The third gender-neutral fragrance in the new trio from Kenneth Cole is Intensity, which boasts stimulating cardamom, pink pepper, tobacco leaf and coffee absolute.
While each of these new scents is designed to stand on its own, consumers are also invited to explore the ways that they might personalize a scent experience with "foolproof layering."
Customizable Fragrance Trios
Kenneth Cole's Gender-Neutral Fragrances Can Be Worn Alone or Layered
Trend Themes
1. Customizable Fragrances - The trend of customizable fragrances allows consumers to personalize their scent experience with foolproof layering.
2. Gender-neutral Fragrances - The trend of gender-neutral fragrances caters to a growing market of individuals seeking inclusive and personalized fragrance options.
3. Layered Fragrance - The trend of layered fragrance allows consumers to experiment with different scents and create their own unique blends.
Industry Implications
1. Beauty & Personal Care - The customizable fragrance trend provides an opportunity for beauty and personal care brands to offer personalized scent options to consumers.
2. E-commerce - The trend of customizable fragrances presents a disruptive innovation opportunity for e-commerce retailers to offer personalized fragrance experiences to online customers.
3. Luxury Goods - The trend of layered fragrance presents an opportunity for luxury fragrance brands to offer unique and customizable scent experiences to high-end consumers.