Sam is the first toy of its kind, and was launched by Gender Creative Kids Canada to teach trans children how to navigate their gender identity.
The project was created with the mission to "educate people around the world about gender identity issues" and works to "help children understand what it means to grow up as a transgender child." It functions as a Russian doll that opens to reveal backwards steps throughout Sam's life, in which Sam was struggling with understanding why his gender identity did not line up with the assigned gender he was given at birth. At the end of the "story," Sam is able to find acceptance and support in the expression of his true identity.
This toy is well-suited for children who are themselves dealing with conflicts regarding their expressed gender identities, as well as for parents are seeking to educate their children about the experiences of trans people.
Educational Transgender Toys
Gender Creative Kids Canada is Launching a Toy About Gender Identity
Trend Themes
1. Transgender Toys for Education - Educational toys for transgender children are on the rise to help them navigate their gender identity.
2. Gender Identity Education - Global awareness on gender identity is increasing with toys and other educational efforts.
3. Acceptance and Support Education - Educational toys focused on acceptance and support are becoming more popular in the toy industry.
Industry Implications
1. Toy Industry - The toy industry is launching more inclusive toys, such as Sam the transgender toy, to meet the demand of consumers seeking educational and inclusive toys.
2. Education Industry - The education industry can leverage educational transgender toys to enhance their understanding and acceptance of gender identity.
3. Social Awareness Industry - Increased education on gender identity issues requires more support from social awareness groups and campaigns.