Gen.G has entered into a partnership with Idahoan Foods, a potato product manufacturer, to introduce the company's new line of snacks.
Through this collaboration, the spotlight will be on the 'Idahoan Potato Shreds,' a newly launched snack product from Idahoan's portfolio. Gen.G has planned various fan-centric activations revolving around these snacks at upcoming gaming and esports conventions, such as PAX West and DreamHack Atlanta.
The partnership aims to bolster the reputations of both Gen.G and Idahoan Foods, allowing the latter to engage with a gaming-focused audience for the first time.
"Gen.G is committed to forming partnerships that provide gamers with unique experiences that cater to their genuine desires, and in the case of massive conventions, that would be powering up with delicious food and a good time," said CRO of Gen.G, Martin Kim.
Potato-Focused Snack Collaborations
Gen.G Secures a Partnership with Idahoan Foods
Trend Themes
1. Potato-focused Snacks - The partnership between Gen.G and Idahoan Foods highlights the trend of potato-focused snacks, specifically showcasing the 'Idahoan Potato Shreds.'
2. Fan-centric Activations - Gen.G's planned fan-centric activations at gaming and esports conventions indicate a trend of engaging directly with fans through unique experiences like food collaborations.
3. Gaming-focused Audience - The partnership between Gen.G and Idahoan Foods presents an opportunity to reach a gaming-focused audience, showcasing a trend of cross-industry collaborations to target niche markets.
Industry Implications
1. Snack Food - The collaboration between Gen.G and Idahoan Foods demonstrates an opportunity for the snack food industry to explore innovative partnerships and product extensions.
2. Gaming and Esports - Gen.G's partnership with Idahoan Foods highlights the potential for the gaming and esports industry to engage with brands from different sectors, such as the food industry, to enhance fan experiences.
3. Potato Product Manufacturing - The collaboration between Gen.G and Idahoan Foods showcases a potential for potato product manufacturers to tap into the gaming market with innovative snack collaborations.