Shiseido Waso dips into the gel-to-oil cleanser category with a new powerful formulation that just dropped in Fall 2022. The hybrid product, which acts as both a makeup remover and cleanser, relies on the barrier-balancing Shikuwasa as the main ingredient. Shikuwasa is a special citrus fruit from Okinawa that " grows plentiful in the hot and humid climate of the island." The brand has spent a long time researching the ingredient, finding that it acts as "an incredibly beneficial component of skincare" and supports the skin barrier function while moisturizing skin.
The SHIKULIME Gel-to-Oil Cleanser starts off with "a cushiony gel texture" that transforms into a silky oil to gently melt away the tougher accumulated dirt and makeup. Users are left with a dewy finish.
Hybrid Gel-to-Oil Cleanser
Shiseido Waso's Formula Removes Makeup and Balances the Skin Barrier
Trend Themes
1. Hybrid Beauty Products - Opportunity to develop products that combine multiple functions, like makeup remover and cleanser, to provide added convenience to consumers.
2. Citrus-based Skincare - Incorporating unique and beneficial ingredients, like Shikuwasa, into skincare products can attract consumers seeking natural and innovative beauty solutions.
3. Multi-texture Skincare - Developing products that transition from one texture to another during use, like gel-to-oil cleansers, can provide a unique and satisfying user experience that sets a brand apart.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty brands to innovate with new ingredients and formulations that provide added convenience, natural appeal, and unique user experiences for consumers.
2. Agriculture and Farming - Opportunity for farmers and suppliers to market unique and rare ingredients, like Shikuwasa, to beauty brands looking for innovative natural components for their products.
3. Manufacturing and Production - Opportunity for manufacturers to explore new processing methods that can produce multi-texture beauty products and enhance the user experience of consumers.