ASICS continues to work in collaboration with Japanese brand nonnative and the two shine a spotlight on a new version of the GEL-TERRAIN sneaker model for the Fall/Winter 2024 season. The silhouette is adorned with a brown colorway palette made with a soft suede material overlaying throughout the upper.
It boasts a premium look and feel that is suitable for lifestyle wearing. It has a technical build as the silhouette has GORE-TEX technology with a fuzzy layer at the exterior. The collaborative GEL-TERRAIN GTX silhouette is weatherproof without compromising style. Branding can be seen in a subtle manner as well. At the heel unit, there is a small ASICS logo and right underneath reads "nonnative."
Collaborative Neutral Trail Sneakers
ASICS and nonnative Join on a Pair of GEL-TERRAIN Shoes
Trend Themes
1. Premium Outdoor Sneakers - The rise of off-road capable yet stylish sneakers meets consumer demand for functional fashion in the outdoor lifestyle segment.
2. Collaborative Footwear - Strategic partnerships between established footwear brands and fashion labels yield unique products with cross-industry appeal.
3. Weatherproof Technology Integration - Incorporating advanced weather-resistant materials into everyday footwear enhances usability across varied climates.
Industry Implications
1. Outdoor Apparel - The integration of sophisticated materials like GORE-TEX in footwear expands the utility gear market for urban and adventurous consumers alike.
2. Fashion Collaborations - Collaborations between global brands and niche fashion designers elevate brand profiles and enter diverse market segments.
3. Technical Footwear - Developing shoes that marry technical performance with everyday aesthetics addresses the needs of active lifestyle buyers.