ASICS works in collaboration with SAN SAN GEAR as the brand remixes the former's signature Gel-Terrain sneaker model. The main focus is to highlight a nature inspiration that is backed by functional details including the technical welding and soft cushioning at the base foundation. The silhouette is a train running sneaker that is part of ASICS' fashion-centric Sportstyle branch.
The two brands join forces to bring some subtle detail changes to the sneaker including the use of new fabric materials and the toggle lacing system over the forefoot for easy adjustability. These details are meant to help wearers "explore any terrain with ease' according to SAN SAN GEAR. It comes in three colorway options: white and green, an all-black variation, and a green option.
Weatherized Sleek Collaborative Shoes
SAN SAN GEAR Creates its Own ASICS Gel-Terrain Sneaker
Trend Themes
1. Weatherized Footwear - Footwear designed to withstand diverse weather conditions with features such as waterproof materials and enhanced durability is gaining traction.
2. Collaborative Sneaker Design - Partnerships between established brands bring innovative designs and unique functionalities to sneaker offerings, driving cross-brand appeal.
3. Toggle Lacing Systems - Innovative lacing mechanisms, like toggles, are becoming popular for their ease of use and improved adjustability in activewear shoes.
Industry Implications
1. Outdoor Gear - The focus on weather-resistant materials and multifunctional design adapts performance footwear to outdoor adventures.
2. Sportswear - Athletic brands integrating fashion-centric details enhance the appeal and functionality of performance footwear.
3. Textile Manufacturing - Advanced fabric developments, driven by unique collaborations, push the boundaries of material innovation in the footwear industry.