ASICS launches the latest iteration of the signature GEL-PTG MT sneaker model as the Japanese brand spotlights a weatherized update. The silhouette is offered in the colorway options of either black or white for a minimal finish. The top of the sneakers feature the brand's logo over the cushioned tongue.
Additionally, the sneakers also have a lace guard for protective purposes on top of the forefoot along with a metallic zipper in contrast to the rest of the tonal design. The cover can also be removed for a clean look overall. The uppers are constructed from a textured canvas material and have smooth leather paneling through the heel, sidewalls, toe cap, and eyelets.
Rugged Weather-Ready Sneakers
ASICS' GEL-PTG MT Sneaker Gets a Weatherized Makeover
Trend Themes
1. Weatherized Sneakers - Opportunity for brands to create sneakers that can withstand various weather conditions.
2. Minimalistic Finish - Design trend of sleek and clean aesthetics in sneaker models.
3. Removable Covers - Innovation opportunity to allow customization and versatility in sneaker design.
Industry Implications
1. Footwear - Brands can explore new materials and technologies to create weatherproof sneakers.
2. Fashion - Incorporating minimalistic designs can attract consumers seeking sleek and modern sneaker options.
3. Apparel Accessories - Opportunity to develop removable sneaker covers as an additional accessory for customization purposes.