Gel-Cushioned Summer Sneakers

ASICS Drops the GEL-Mai Sneakers in a Triple White Colorway

In preparation for the warm summer days that lie ahead of us, footwear label ASICS drops the summer-ready iteration of the GEL-Mai. The new version retains the monochromatic aesthetic of the label's atmos collaborative project, but this time drops the tonal black details for an all-white look. To combat the warm weather, the sneaker is of the knit variety to deliver breathability amongst the juxtaposing rugged details of the silhouette.

The new GEL-Mai sneakers are suitable for a day-to-day look with its simplistic design and technical construction. Additional details include its asymmetrical eyelet to hold the forefoot and ankle tightly in place for a comfortable and stable fit. The Triple White GEL-Mai sneakers are priced at $160 USD and are now available at select stocklists including Feature.
Trend Themes
1. Summer-ready Sneakers - Innovative materials and technical construction enable brands to create stylish sneakers that provide breathability and comfort during warm weather.
2. Monochromatic Trend - The popularity of minimalistic and monochromatic designs in fashion and footwear continues to grow, allowing brands to focus on technical features and materials to differentiate their products.
3. Asymmetrical Eyelets - Asymmetrical eyelets designed to hold both the forefoot and ankle in place provide a new opportunity for brands to innovate comfort and fit in athletic footwear.
Industry Implications
1. Athletic Footwear - Brands can leverage innovative materials and technical constructions to create sneakers with advanced functionality and maximum comfort for athletes and active consumers.
2. Fashion - The rise of monochromatic and minimalistic designs provides fashion brands with an opportunity to transition their aesthetic to footwear without sacrificing functionality or technical features.
3. Sportswear - Asymmetrical eyelets, breathability, and comfort are key features in sportswear. Brands can capitalize on these trends by incorporating them into their product offering to meet consumers' expectations and preferences.

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