ASICS presents its new GEL-KAYANO LEGACY sneaker model that is now available to shop online at Highsnobiety shop. It is inspired by its own legacy, celebrated on the feet of a slew of creatives throughout the world. The brand tapped into its archives and channeled some of the best components of the shoe's history over the past 30 years.
It is then applied to the singular model, which kicks off with the GEL-KAYANO 14 as the base foundation. It comes in two colorway options starting with a classic silver version which channels a retro theme and the other one that is meant to represent the iconic colorways from the entire archival looks, telling the story of the sneaker's medium.
Retro-Themed Technical Sneakers
ASICS Presents the New GEL-KAYANO LEGACY Sneaker
Trend Themes
1. Retro-themed Sneaker Revival - The ASICS GEL-KAYANO LEGACY sneaker celebrates the brand's legacy by drawing inspiration from its own archives and incorporating retro elements from the past 30 years.
2. Archival Fashion Remakes - ASICS revitalizes the GEL-KAYANO 14 by incorporating iconic colorways from its archives, offering a nostalgic twist to the sneaker's design.
3. Creative Collaborative Footwear - The GEL-KAYANO LEGACY sneaker becomes a canvas for creatives worldwide, representing the brand's enduring influence and ability to bridge the gap between sports and fashion.
Industry Implications
1. Sportswear - The ASICS GEL-KAYANO LEGACY sneaker showcases the potential for sportswear brands to tap into their archives and create retro-inspired footwear that appeals to fashion-conscious consumers.
2. Fashion - ASICS' incorporation of iconic colorways in the GEL-KAYANO LEGACY highlights the trend of fashion brands drawing inspiration from archival designs to create new, unique pieces with a nostalgic flair.
3. Creative Industries - The collaboration between ASICS and creatives worldwide in the GEL-KAYANO LEGACY sneaker showcases the potential for cross-industry partnerships and the influence of footwear in the creative sphere.