The Gatorade Fit sports drink has been unveiled by the brand as a new free-from refreshment that will provide athletes and active consumers alike with an alternative way to hydrate. The drink is formulated with zero added sugar, while also having no added colors or artificial flavors in the mix. The beverage also contains 100% of the recommended daily intake of vitamins A and C with electrolytes in the mix that have been sourced from watermelon and sea salt.
The Gatorade Fit sports drink is arriving at retailers now in five flavor options including Watermelon Strawberry, Tropical Mango, Cherry Lime, Citrus Berry and Tangerine Orange. The drinks are likely to be a hit amongst busy consumers seeking out a free-from refreshment to help them maintain their active lifestyles.
Free-From Sports Drinks
Gatorade Fit Hydrates with No Added Sugar or Sweeteners
Trend Themes
1. Free-from Sports Drinks - Brands can capture health and wellness-focused, active consumers by offering free-from sports drinks with added vitamins and minerals.
2. No Added Sugar Formulation - Product innovation in the form of reducing or eliminating added sugar in sports drinks appeals to health-conscious and athlete consumers.
3. Natural and Artificial Flavor-free Beverages - Companies can cater to consumers seeking refreshments with natural and artificial flavor-free ingredients while providing hydration during physical activity.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can pay attention to consumer's growing need for free-from, healthy refreshments to boost sales and loyalty.
2. Fitness and Sports Industry - Fitness and sports companies can consider selling free-from sports drinks alongside their products or adding vitamins and electrolytes to offer a full potential of recovery and hydration effects for the customer.
3. Wellness Industry - Wellness companies can include no added sugar sports drinks in their wellness and health programs to help customers accomplish their health goals.