When designing the container for a product, it isn't all about aesthetics. In its attempt to appeal to a very specific market, Gate Skincare packaging reinforces that functionality is especially important.
Four items that include moisturizer, shaving cream, aftershave gel and toothpaste have been bundled up in a way that makes them ideal for taking traveling. With a volume of just 25 milliliters each, the lot of them meet the maximum allowance of lotions and liquids that a passenger can take with him in his carry-on baggage. Long and rectangular containers make these dispensers as easy to pack as pens with the possibility of being slipped conveniently into side pockets.
To emphasize the airline inspiration behind Gate Skincare packaging, the student designers of BHSAD Russia assigned them letters and bright colors and used a digitized typeface so that they would resemble the signs displayed in air terminals.
Airport-Inspired Branding
Gate Skincare Packaging Attracts the Traveling Businessman
Trend Themes
1. Functionality-first Packaging - Designing packages that prioritize functionality, such as travel-sized options that meet airline restrictions and are easy to pack.
2. Branding Inspired by Travel - Incorporating travel and airport themes into branding to appeal to frequent travelers.
3. Digitized Typeface - Using a digitized typeface in branding and packaging to create a modern and futuristic look.
Industry Implications
1. Beauty and Skincare - Innovating with travel-friendly packaging and branding to appeal to frequent travelers and those on-the-go.
2. Travel and Tourism - Collaborating with beauty and skincare companies to provide convenient and travel-friendly products for passengers.
3. Packaging and Printing - Offering packaging solutions such as functional and travel-friendly containers and designing custom branding with digitized typefaces.