I'm willing to bet that the Gas Mask Ring will be the hottest fashion accessory of 2011. Gas masks have made a huge comeback recently appearing in everything from fashion shows to smoke shops.
The mask sits on your middle finger and is connected to your index finger via a hose. The Gas Mask Ring is great because it lets you sport a gas mask without hiding your face or scaring others into thinking that a chemical attack is imminent.
Gas Mask Rings
Manillusion Lets You Takes Mask off of Your Face and Onto Your Finger
Trend Themes
1. Fashion-accessory Diversification - The rise of unconventional accessories, such as the Gas Mask Ring, presents a disruptive innovation opportunity for the fashion industry to create unique and unconventional accessories.
2. Functionality Miniaturization - The trend towards miniaturizing functional items, such as gas masks onto rings, provides a disruptive innovation opportunity for companies to create portable, pocket-sized tools that are both functional and stylish.
3. Tangible-object Avatarization - Tangible-object avatarization, demonstrated by the Gas Mask Ring, presents a disruptive innovation opportunity for the jewelry industry to create physical objects that represent users' digital personas.
Industry Implications
1. Fashion - The gas mask trend in fashion presents an innovation opportunity to create bolder and more unique accessories.
2. Personal Safety - The Gas Mask Ring innovation presents a disruptive innovation opportunity in the personal safety industry to create small, wearable personal protection devices that are stylish and easy to use.
3. Jewelry - The Gas Mask Ring presents a disruptive innovation opportunity for the jewelry industry to move beyond traditional designs and create quirky and unconventional jewelry.