Plant-based milk, in particular oat milk, has grown widely popular among many consumers and one brand is leveraging the new trend in its shampoo – the Garnier Gentle Shampoo Whole Blends Oat Delicacy with Oat Milk and Rice Cream Extracts.
This shampoo is gentle enough to be used daily – even on sensitive scalps – and as its name suggests, its formulated with oat milk and rice cream extracts. According to the brand, after continued use, the Garnier Gentle Shampoo Whole Blends Oat Delicacy with Oat Milk and Rice Cream Extracts will "help restore the natural beauty of hair... for weightless hair."
The new plant-based milk haircare will appeal to conscious consumers looking to experiment with a new product.
Oat Milk-Based Shampoos
The Garnier Gentle Shampoo Whole Blends Oat Delicacy is Gentle
Trend Themes
1. Plant-based Haircare - There is an opportunity for brands to create haircare products using plant-based ingredients such as oat milk.
2. Sensitivity-focused Haircare - There is an opportunity for brands to create haircare products that focus on being gentle enough to use on sensitive scalps.
3. Weightless Haircare - There is an opportunity for brands to create haircare products that help restore the natural beauty of hair for a weightless look.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can leverage the trend of plant-based haircare to create innovative products using natural ingredients.
2. Health and Wellness - Health and wellness brands can leverage the trend of sensitivity-focused haircare to create products that cater to consumers with sensitive skin and scalps.
3. Natural Foods - Natural food brands can leverage the trend of plant-based milk to create innovative products in the health and beauty space, such as oat milk-based shampoos.