Voice Assistant Vehicle Navigators

The Garmin 'Speak' Brings Amazon Alexa into Your Vehicle

Voice assistant technology is showing up everywhere in our homes and beyond, so the Garmin 'Speak' looks to incorporate it into your vehicle for a more cohesive driving experience. The new device from the navigational technology brand looks to bring Amazon Alexa into your car to let you ask various questions, control your smart home solutions from the road, listen to news or traffic updates and much more.

The Garmin 'Speak' is set to launch in the US soon with a price point of $149.99 and boasts a very discreet design that is simple to install in any vehicle you have. This acknowledges the growing number of consumers who are looking to upgrade their vehicle without having to head to the dealership for the latest model.
Trend Themes
1. Voice Assistant Technology - Disruptive innovation opportunity: Develop voice assistants specifically designed for use in vehicles, with features tailored to provide a cohesive and safe driving experience.
2. Smart Home Integration - Disruptive innovation opportunity: Create smart home solutions that can be controlled seamlessly from a vehicle, allowing users to manage their homes while on the go.
3. Discreet Design - Disruptive innovation opportunity: Design navigation and voice assistant devices that integrate seamlessly into any vehicle, without requiring complex installations.
Industry Implications
1. Automotive Technology - Disruptive innovation opportunity: Collaborate with navigation technology brands to develop advanced voice assistant solutions for vehicles, enhancing the driving experience.
2. Consumer Electronics - Disruptive innovation opportunity: Integrate voice assistant technology into a wide range of consumer electronic devices, enabling seamless control and connectivity in various contexts.
3. Home Automation - Disruptive innovation opportunity: Partner with smart home solution providers to enable integration with voice assistant devices, offering users convenient control over their homes from anywhere.

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