Garmin’s ‘Marq’ smartwatches are the perfect examples of versatile and weather-proof timepieces, each with different features depending on the activity or profession it was based on. The ‘Marq Athlete,’ ‘Marq Adventurer,’ ‘Marq Golfer,’ ‘Marq Aviator,’ and ‘Marq Captain’ make up the five models.
The names are self-explanatory; the Aviator is made for pilots, the Captain is made for sailors, and the Golfer is presumably for tennis players. Each has certain qualities that make it ideal for any activity, including a 46mm titanium case, custom-designed straps, ceramic bezels, and special coatings.
Along with the standard health and fitness monitoring features, the watch features a heart rate monitor, music storage, and Garmin Pay mobile payments. The Garmin brand has included multi-band GNSS technology and L1 and L5 GPS to provide very precise placement without significant battery consumption.
Luxe Adventure-Focused Timepieces
Garmin's Luxury Marq Adventure Smartwatches Receive an Update
Trend Themes
1. Luxury Adventure Timepieces - Opportunity for luxury timepiece brands to create adventure-focused models with weather-proof and activity-specific features.
2. Customizable Smartwatches - Opportunity for smartwatch makers to provide users with smartwatches that have interchangeable parts based on the activity or profession it was based on.
3. Multi-functional Wearables - Opportunity for wearable technology companies to create multi-functional wearables that incorporate health and fitness monitoring features with industry-specific features.
Industry Implications
1. Luxury Goods - Luxury goods industry can capitalize on adventure and activity-specific trends by creating specialized watches designed for different adventure activities.
2. Smartwatches - Smartwatch industry can create customizable watches with interchangeable parts for users based on industry-specific needs and preferences.
3. Wearable Technology - Wearable technology industry can capitalize on the trend of multi-functional wearables that combine health and fitness monitoring and industry-specific features.