The Gareth Pugh 2013 Fall ready-to-wear collection is an ode to volume and Gothic aesthetics. The eerie series is dramatic, mysterious and is couture creepy. For the runway show models were styled with white face paint and disheveled hairstyles. The models purposely appeared frightened and the collection had a cohesive and quirky connection from start to finish.
Morticia Adams would go wild for this collection. Every piece was a combination of white and black. The looks were stark and the pieces were powerful. Highlights from the collection include the over-sized white evening coat with black sleeves, the voluminous white blouse paired with a dark pleated skirt and a stunning all-black draped gown.
The Gareth Pugh 2013 Fall ready-to-wear collection is dark, ominous and an eerie treat.
Gothic Monochromatic Couture
The Gareth Pugh 2013 Fall Ready-to-Wear Collection is Eerie
Trend Themes
1. Gothic Aesthetics - Opportunity for brands to incorporate dark and dramatic elements into their designs and collections.
2. Monochromatic Fashion - Potential for designers to explore the power of stark contrasts using black and white color palettes.
3. Creepy Couture - Emerging market for eerie and unconventional high fashion that captures attention and sparks curiosity.
Industry Implications
1. Fashion - Fashion designers can embrace gothic and monochromatic styles to cater to alternative and edgy consumer preferences.
2. Cosmetics - Cosmetic brands can explore unconventional makeup looks, such as white face paint, to complement gothic-inspired fashion trends.
3. Luxury Retail - Luxury retailers can tap into the demand for unique and unsettling fashion pieces, catering to the niche market of consumers who embrace the creepy couture aesthetic.