Recently, Garbstore and Reebok teamed up to create a collection of apparel and footwear that's geared towards commuters.
Included are matching hoodies and sweatpants, lightweight weather-resistant jackets and a variety of sneakers. The sweats are offered in navy, red and black, and feature a unique take on Reebok's former logo. Rather than the using the brand's traditional design that consists of interconnecting shapes, the version that was created with Garbstore features just one of these components and the word "ok" instead of the sportswear brand's name.
The lightweight jackets are void of any statement branding however and the sneakers make use of subdued colorways for a neutral aesthetic. Currently, the whole collection can be purchased from Garbstore's web shop.
Commuter-Inspired Athletic Apparel
The Garbstore and Reebok Collection is Comfort-Focused
Trend Themes
1. Commuter-inspired Apparel - Opportunity for creating apparel and footwear designed specifically for commuter comfort.
2. Matching Hoodies and Sweatpants - Disruptive innovation opportunity in providing coordinated and stylish sweatsuits for everyday wear.
3. Lightweight Weather-resistant Jackets - Potential for developing functional and fashionable jackets that protect from the elements without sacrificing style.
Industry Implications
1. Fashion and Apparel - Innovative collaborations between brands create new opportunities to address consumer needs in the fashion and apparel industry.
2. Footwear - Growing demand for sneakers and footwear designed for specific activities such as commuting presents a chance for market disruption.
3. E-commerce - The availability of the collection via Garbstore's web shop showcases the importance of online platforms in the retail industry.