A Garance Dore and Club Monaco combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco.
Often, I find lookbooks look too contrived, but Club Monaco’s recent lookbook has a fantastic and beautiful set of images. The clothing store has represented themselves as young and up-to-date, and these images by Garance Dore and Club Monaco make me want to run into their store!
Street Style Lookbooks
The Talented Garance Dore and Club Monaco Team Up
Trend Themes
1. Street Style Photography - Embracing street style photography in lookbooks can create a more authentic and relatable brand image.
2. Collaborative Branding - Partnerships between talented individuals and established brands can result in visually compelling and mutually beneficial marketing campaigns.
3. Youthful and Up-to-date Branding - Brands can achieve a young and modern perception by incorporating engaging visual content in their marketing materials.
Industry Implications
1. Fashion - Fashion brands can leverage street style photography to showcase their products in a more genuine and appealing manner.
2. Photography - Collaborations between photographers and fashion brands present opportunities to create unique and captivating visual content.
3. Retail - Utilizing visually striking lookbooks can entice customers to visit physical stores and engage with the brand.