Having a small air of preppiness is okay--a sweater vest here and there, a skinny tie, or an argyle sweater every once in awhile--but too much of that put together all of the time can be overkill. As much as some of the pieces seem very well tailored from the Gant Rugger Spring 2010 Collection, it's just a little too much for me.
The school boy shorts are an interesting touch, though I think the only person ever really able to pull them off is Angus Young from AC/DC. All in all, I do like the Gant Rugger Spring 2010 Collection's style, I would just choose to wear one item at a time.
Uber-Preppy Fashion
The Gant Rugger Spring 2010 Collection Adds Hip to the Square
Trend Themes
1. Preppy Fashion - The resurgence of preppy fashion in modern times through brands like Gant Rugger presents an opportunity for retailers to offer updated versions of classic styles.
2. Casual Workplace - The popularity of preppy fashion provides companies with an opportunity to adopt a more casual dress code, making the workplace environment more relaxed and comfortable.
3. Vintage-inspired Clothing - Gant Rugger's Spring 2010 Collection introduces an aesthetic that reflects vintage clothing and presents an opportunity for clothing manufacturers to create vintage-inspired fashion lines with modern twists.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the popularity of the preppy style and vintage-inspired clothing to create unique collections that cater to consumers' preferences.
2. Corporate Fashion - Preppy fashion offers new opportunities for corporate attire by presenting a more relaxed, comfortable, and versatile business wardrobe.
3. Marketing and Advertising - Using preppy fashion trends as inspiration in marketing and advertising campaigns can help brands resonate with younger demographics who prefer a classic, timeless aesthetic.