Red Bull has been a long-time sponsor of professional video game players, which makes its latest eSports lab that's aimed at improving gaming skills a helpful tactic for the energy drink brand.
The Red Bull High Performance eSports lab that's located in Santa Monica, California, is said to "measure, deconstruct, and train key gaming skills -- with the goal to enhance the performance of novice and pro gamers" alike. Although the current lab is only a prototype of what's to come, Red Bull representatives have stated that it will soon take on a much larger scale so that further participation can be facilitated.
In order to improve all-round gaming skills, Red Bull will track data by monitoring eye movements, brain states, facial patterns, heart rate, galvanic skin responses, levels of team communication and even sleep, nutrition and physical regiments so that it can better understand what goes into successful play.
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
Trend Themes
1. Esports Performance Enhancement - Creating labs and technologies to help professional gamers enhance their skills and performance.
2. Data-driven Gaming Insights - Monitoring and analyzing various data points such as eye movements, brain states, and team communication to gain insights into successful gaming strategies.
3. Holistic Gamer Wellness - Taking into account factors like sleep, nutrition, and physical regiments to optimize gamers' overall well-being and performance.
Industry Implications
1. Energy Drinks - Energy drink companies can explore partnerships with eSports organizations to create dedicated labs and products that enhance gamers' performance.
2. Gaming Technology - Developers can focus on creating innovative technologies that track and analyze gaming data to provide actionable insights for gamers.
3. Wellness and Fitness - Wellness and fitness industries can collaborate with eSports brands to provide specialized training programs and solutions for gamers' overall well-being.