With tiered reward programs comes a gamified loyalty system that not only offers perks to its members but one that also makes it fun to engage and earn benefits. Edge Rewards by EB Games is one such example of gamified loyalty. With its four tiers of membership -- Red, Gold, Platinum and Onyx -- the business initiative boasts birthday coupons, satisfaction exchange benefits, exclusive contests, promotions and events for members, discounts and more.
Consumers can earn points easily and efficiently, through purchases, trading used games, pre-orders and by completing their EB Edge profile. The gamified loyalty program is also largely focused on sustainability as the company promotes and rewards bartering and the purchase of recycled products. Members of Edge Rewards "get first access to presales and exclusive offers," but also an extra incentive to participate in the recycling program.
Gamified Loyalty Programs
EB Games' Edge Reward Program is Four-Tier and Easy to Level-Up
Trend Themes
1. Gamified Loyalty Programs - An increasing trend of gamification in loyalty programs enhances member engagement and offers a unique user-driven value proposition for brands.
2. Tiered Reward Systems - Tiered reward systems are becoming more popular in loyalty programs, adapting a game-like approach to encourage consumer participation and offer exclusive benefits.
3. Sustainable Loyalty Programs - Sustainability-focused loyalty programs are gaining momentum as companies incorporate recycling and environmentally-friendly initiatives into their reward systems.
Industry Implications
1. Retail - Retailers using gamification and tiered reward systems in their loyalty programs can incentivize consumer behavior, increase retention and generate word-of-mouth marketing.
2. Gaming - This gamified loyalty program, from EB Games, a video game retailer, shows the effectiveness of a rewards system designed for gamers who appreciate an interactive user experience.
3. Environmental - Sustainability is becoming an integral part of brand identity, making environmentally-friendly loyalty programs effective at engaging eco-conscious consumers and positioning brands as advocates for sustainable practices.