With the 2016 Rio Olympics wrapping up, Nike is already anticipating the upcoming arrival of the 2020 Tokyo Olympics with a release of a specially patriotic game sneakers in the Flynit Racer style. The shoes are adorned with a tailored Indigo dye that encapsulates Japanese culture and Traditional shibori.
Japan is well-known for utilizing indigo dyes and shibori techniques in many of its cultural murals and artwork, which Nike draws upon for inspiration behind its special edition Flyknit Racer shoes. The sneakers feature the tightly knit fabric in a white and indigo threading that is carried throughout the upper for added ventilation. The shoes also include the brand's name printed in Japanese writing, called Katakana.
The sneakers pay tribute to Japanese art and culture for the upcoming sport games.
Patriotic Game Sneakers
The Nike Flyknit Racers Celebrate the 2020 Tokyo Olympics With Indigo Dye
Trend Themes
1. 2020 Tokyo Olympics Game Sneakers - Creating specialized patriotic themed sneakers for major international events can be a potential trend for sportswear brands to increase their sales.
2. Cultural-inspired Footwear Designs - Utilizing inspiration from different cultures, such as Japan's indigo dye and shibori techniques, can be a potential trend for shoe manufacturers to expand their product lines and attract a wider consumer base.
3. Incorporating Cultural Elements in Marketing Campaigns - Using cultural significance of an event, such as the 2020 Tokyo Olympics, can provide opportunities for companies to create marketable products and appeal to consumers with strong nationalistic sentiments.
Industry Implications
1. Sportswear - Sportswear brands could use cultural elements to develop innovative and interesting footwear designs that enhance consumers' interests in their products.
2. Fashion - Fashion designers can incorporate cultural influences in their products to generate a sense of connection with a particular community and increase product value.
3. Marketing - Companies can use cultural elements in their marketing campaigns to appeal to consumers globally, by creating a sense of inclusivity and broad perspective.