The last thing one might expect to see on a basketball court is Versace, yet Game On by Terry Tsiolis offers a couture twist to conventional fitness fashion. Issue 21 of VMAN features this unexpected editorial, in which models like Agnete Hegelund bring the big guns to the next badminton match.
Salvatore Ferragamo, Jil Sander, Lanvin, Calvin Klein and Nike also make appearances on different sporty spreads of Game On by Terry Tsiolis. Never let anyone make uneducated judgments on the football field, for it seems that soccer can be played in stilettos.
Haute Workout Wear
Game On by Terry Tsiolis Recommends Dolce & Gabbana for Gymnastics
Trend Themes
1. Couture Fitness Fashion - Disruptive innovation opportunity: Creating high-end, fashionable workout wear that combines style and function for an upscale market.
2. Sporty Editorial Spreads - Disruptive innovation opportunity: Collaborating with fashion and sports brands to create unique, visually-striking campaigns that challenge traditional athletic aesthetics.
3. Unconventional Sports Attire - Disruptive innovation opportunity: Designing sports clothing that breaks traditional norms and transcends the boundaries of what is considered appropriate attire for various sports.
Industry Implications
1. High-end Fashion - Disruptive innovation opportunity: Partnering with luxury fashion brands to develop high-performance, stylish sportswear that attracts affluent consumers.
2. Fitness and Athletic Apparel - Disruptive innovation opportunity: Introducing innovative fabrics, designs, and technologies to create workout attire that offers superior comfort, performance, and style.
3. Fashion Photography - Disruptive innovation opportunity: Pushing boundaries in editorial fashion photography by blending elements of sports and high fashion to create visually captivating campaigns.