G-SHOCK is launching its new GAME CHANGER campaign, which is centered around a number of different influential people form Singapore. The GAME CHANGER campaign includes people from a diverse range of professions including Dharni Ng who is a beatboxer, Jahan Loh who is an artist, Christopher van Huizen who is a soccer payer, and Valerie Want, a fashion designer. One of the themes in the campaign is taking on large challenges in order to excel in each of their respected fields. All of those included in the campaign are seen as trailblazers in their profession.
For the campaign, G-SHOCK will be hosting an event on August 23rd, titled The Underground Fight Club. The event will launch the new G-Shock GA-2100 watch, as well as outline the creation for the watch. The Underground Fight Club will also feature an MMA exhibition.
Professional-Inspired Watch Campaigns
G-SHOCK's GAME CHANGER Campaign Consists of Trailblazers
Trend Themes
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Industry Implications
1. Watch Industry - Opportunity to create marketing campaigns that highlight unique product features that cater to various professionals.
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