David’s Bridal is unveiling its ‘Galina Signature’ fragrance in three new scents: ‘Dream,’ ‘Devotion,’ and ‘Infatuation.’ Galina Signature scents were developed with brides in mind as a way for them to integrate fragrance into their wedding day. These smells, however, have a wide appeal across events as a finishing touch on the dresses, gowns, and accessories. As David’s Bridal expands into other categories besides bridal, these scents are perfect for adding an opulent touch to any outfit.
The forthcoming fragrances come packaged in 1.7 oz bottles and are priced at $54 per unit. ‘Dream’ is described as soft and comforting, boasting notes of musks and wood enveloped by jasmine. ‘Devotion’ is a delicate and classic scent that is similar to that of a rose, and the final ‘Infatuation’ scent fuses tangerine and jasmine florals.
Bride-Focused Delicate Fragrances
David's Bridal Introduces the 'Galina Signature' Fragrance Line
Trend Themes
1. Bridal Fragrance - There is an opportunity to create personalized fragrance lines specifically designed for brides and wedding events.
2. Scented Accessories - There is an opportunity to add fragrance to other accessories such as jewelry, shoes, or purses.
3. Customized Event Scents - There is an opportunity to create signature scents for other events, such as parties and galas, to add an extra touch of opulence.
Industry Implications
1. Bridal Fashion - Bridal fashion companies could create complementary fragrance lines to enhance the wedding experience.
2. Jewelry - Jewelry companies could create scented pieces to match the fragrance line chosen by a bride or complement a certain scent profile.
3. Event Planning - Event planning companies could offer a customized scent solution to create a cohesive, multi-sensory experience for attendees.