Baracuta celebrates its signature G9 Harrington jacket as a part of its latest launch, which is the G9 Anniversary book. Back in 1937, the brand was founded and a year following, the Fraser Tartan was added. The jacket is now celebrating the milestone that is its 85th year. Baracuta celebrates the garment with a 200-page book that is made up of snapshots, visuals, and personal details of the brand and affiliations.
Ladi Kazeem is seen in the book carrying a stack of apparel from his vintage resale imprint Vault MCR. He notes, "When I was growing up, there was a certain type of person who wore the G9 in the area I’m from – which is very working class and very Northern – and you’d see them on scooters going to the valleys. I used to associate the jacket with mods and rockers culture, but now I see people wearing G9s who come from different backgrounds and have different styles."
Jacket-Honoring Anniversary Books
Baracuta Honors its Iconic Jacket in the G9 Anniversary Book
Trend Themes
1. Baracuta G9 Harrington Jacket - The Baracuta G9 Harrington jacket is celebrated in a commemorative book, showcasing its iconic status and longevity.
2. Vintage Resale Market - The book features Ladi Kazeem, who highlights the value of the G9 jacket in the vintage resale market.
3. Diverse Adoption of G9 Jacket - The G9 jacket has witnessed a shift in its wearer demographics, appealing to individuals from various backgrounds and styles.
Industry Implications
1. Fashion Publishing - The G9 Anniversary book presents opportunities for fashion publishers to create similar commemorative pieces for iconic garments.
2. Vintage Clothing - The vintage resale market, as showcased in the book, offers opportunities for entrepreneurs to tap into the demand for vintage Baracuta G9 jackets.
3. Fashion Retail - The expanding customer base of the G9 jacket calls for fashion retailers to diversify their offerings and cater to different styles and backgrounds.