Although I don’t know much about the G-Star brand, clearly it’s gearing up for a huge push as evident by the latest G-Star Spring 2010 campaign. Enlisting the ever-enchanting Liv Tyler as their superstar model, I’m sure it’s definitely going to get some attention.
Hot on the heels of the G-Star Spring 2010 campaign, the Dutch brand plans on opening stores in major cities across America. Does Liv Tyler entice you enough to care?
Moody Superstar Campaigns
The G-Star Spring 2010 Ads Feature Liv Tyler
Trend Themes
1. Superstar Advertising Campaigns - Disruptive innovation opportunity: Brands can leverage the star power of celebrities to create captivating and attention-grabbing ad campaigns.
2. Expansion Into International Markets - Disruptive innovation opportunity: Brands can explore new markets and capitalize on the success of their campaigns to open stores in major cities.
3. Celebrity Endorsements in Fashion - Disruptive innovation opportunity: Fashion brands can collaborate with popular celebrities to create brand awareness and generate consumer interest.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can incorporate celebrity models and endorsements to attract and engage customers.
2. Advertising - Disruptive innovation opportunity: Ad agencies can develop creative strategies that involve celebrity endorsements to increase brand visibility and sales.
3. Retail - Disruptive innovation opportunity: Retail brands can strategically open stores in major cities to tap into new markets and increase their customer base.