New Zealand-based footwear brand Allbirds has once again teamed up with adidas to launch an all-new sneaker silhouette dubbed the FUTURECRAFT.FOOTPRINT. The new sneaker launch arrives as part of the two brands' broader commitment to reduce the carbon footprint of the footwear industry, which they initiated in 2020.
Made from 50% recycled materials, the FUTURECRAFT.FOOTPRINT is now one of the lightest performance sneakers to be offered by either brand. In terms of design, the shoe features an all-white color scheme, neutral-toned stitching that runs along its uppers, and a washed-out midsole. Meanwhile, both brands' logos are printed on either lateral side. In addition, the shoes feature a total carbon footprint number below the logos, drawing attention to the brands' sustainability-focused mission statement.
Ultra-Lightweight Sustainable Sneakers
Allbirds and adidas Launch New FUTURECRAFT.FOOTPRINT Shoe
Trend Themes
1. Sustainable Sneakers - The increase in eco-consciousness among consumers opens up opportunities for new innovative sustainable materials and manufacturing processes that can be used to create footwear products.
2. Carbon Footprint Tracking - The push towards sustainability and environmental awareness is leading to the development of tools for tracking carbon footprints which can lead to further opportunities for reducing carbon emissions and improving supply chains in the footwear industry.
3. Lightweight Performance Sneakers - With the launch of the FUTURECRAFT.FOOTPRINT, there is an opportunity for companies to create more ultra-lightweight performance sneakers that use sustainable materials to reduce the environmental impact of the footwear industry.
Industry Implications
1. Footwear Industry - There is now an increased focus within the footwear industry to produce more sustainable and eco-conscious products, giving rise to opportunities for companies to innovate new materials, manufacturing processes, and design concepts that can meet these growing consumer demands.
2. Sustainable Fashion Industry - As consumers become more aware of environmental issues, there is an opportunity for companies to leverage sustainability-oriented branding and marketing to differentiate themselves in the fast-growing sustainable fashion industry and increase their market share.
3. Carbon Footprint Tracking Industry - A new industry could emerge as footwear companies look for ways to reduce their carbon footprint and track emission levels throughout their supply chain operations.