Parley For The Oceans and Brita are on a mission to end single-use plastic water bottles by introducing the Future of Water. This long-term partnership is a design exploration that envisions what Brita products and access to safe drinking water could look like in the future. Brita is working towards having zero plastic waste to landfill by 2030, creating fully curbside recyclable packaging using 100% recycled fibers and removing 20 billion single-use plastic water bottles from circulation per year by 2030.
Based on the Parley A.I.R. Strategy (Avoid, Intercept, Redesign,) the partnering brands are outlining new commitments. With the Brita x Parley Future of Water, design concepts are being created to explore some of the naturally inspired systems and materials that could be used to support hydration of the future.
Naturally Inspired Filtration Bottles
Parley For The Oceans & Brita Created the "Future of Water"
Trend Themes
1. End of Single-use Plastic - Opportunity for companies to innovate and create sustainable alternatives to single-use plastic products such as water bottles.
2. Eco-friendly Packaging - Opportunity for companies to adopt sustainable packaging practices using 100% recycled fibers and moving towards fully curbside recyclable packaging.
3. Naturally Inspired Design - Opportunity for companies to explore and incorporate naturally inspired systems and materials into their product designs, such as using natural filtration elements in hydration products.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can collaborate with sustainable packaging companies to create innovative, eco-friendly packaging solutions.
2. Retail Industry - Retailers can create new product lines that focus on sustainable, naturally inspired design, including water bottles with natural filtration elements.
3. Environmental Industry - Companies in the environmental industry can develop new technologies and strategies to reduce plastic waste, including intercepting and redesigning existing products to minimize waste and promote sustainability.