Range Rover is teaming up with American media outlet CNN to launch a unique brand storytelling campaign called 'Future Astronaut.' The new campaign will be produced in collaboration with Courageous Studios, CNN's in-house brand studio, and will focus on the future of women in space travel.
More specifically, the campaign will include two short films, both of which will feature mother and future Galactic Virgin astronaut Kellie Gerardi. The films will explore Gerardi's experience preparing for her mission to space. The release of the short film will coincide with Land Rover's launch of its 'Space’s Next Chapter' sponsorship, which will run through the summer on TV and social and digital platforms, including Instagram and Facebook.
Female Space Exploration Campaigns
Land Rover Launches New 'Future Astronaut' Campaign with CNN
Trend Themes
1. Female Space Exploration - The trend of promoting female representation in space exploration offers opportunities for businesses to empower women and promote diversity in the aerospace industry.
2. Brand Storytelling Campaigns - The trend of producing brand storytelling campaigns offers opportunities for businesses to create a unique narrative, build brand trust, and connect with their target audience on a more personal level.
3. Social Media Sponsorship - The trend of social media sponsorship offers opportunities for businesses to increase brand exposure and connect with new customers through targeted digital marketing campaigns.
Industry Implications
1. Aerospace - The aerospace industry can take advantage of the trend of promoting female space exploration by investing in initiatives that support diversity and highlight the achievements of women in space travel.
2. Media - The media industry can capitalize on the trend of brand storytelling campaigns by offering creative services and partnering with brands to produce engaging content that resonates with their audience.
3. Digital Marketing - The digital marketing industry can leverage the trend of social media sponsorship by offering targeted advertising solutions to businesses looking to expand their reach and connect with new customers on digital platforms.