7-Eleven debuts two new beverages under its 7-Select™ brand — Fusion Energy and Rehydrate.
Fusion Energy is designed to offer an energy boost. Its sugar-free and vitamin-rich profile is surely going to pique the interest of consumers who are interested in healthier functional beverages. The recipe is "packed with high antioxidant Vitamin C and essential B6 and B12 vitamins." Flavors include Cosmic Cherry and Galactic Citrus. Rehydrate, on the other hand, focuses on hydration by delivering electrolytes and immune support in flavors such as Cherry and Fruit Punch.
These products cater to the convenience of busy customers seeking either a quick energy boost or hydration solution and are available at 7-Eleven, Speedway, and Stripes stores. For added convenience, individuals can also order Fusion Energy and Rehydrate through the 7NOW® Delivery app.
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Trend Themes
1. Health-conscious Energy Drinks - Fusion Energy's sugar-free and vitamin-rich composition caters to consumers prioritizing health in their functional beverage choices.
2. Electrolyte-enhanced Hydration Beverages - Rehydrate addresses the demand for hydration with added electrolytes and immune support, appealing to health-focused individuals.
3. Convenience-driven Product Accessibility - The availability of these beverages in stores and through the 7NOW® Delivery app highlights the growing trend of on-demand consumer convenience.
Industry Implications
1. Functional Beverages - Products like Fusion Energy and Rehydrate showcase the industry's shift toward health-oriented drinks with additional benefits.
2. Retail - 7-Eleven's introduction of branded beverages illustrates the retail industry's expansion into proprietary product lines to meet evolving customer preferences.
3. E-commerce and Delivery Services - The inclusion of 7NOW® Delivery for these new beverages highlights the importance of integrating e-commerce solutions with retail offerings.