To help stave off the boredom many households are feeling during the COVID-19 lockdown, IKEA Russia debuted a quarantine campaign that shows users how to make fun furniture fort. The old-school childhood play has been adapted for modern homes to make tents, forts, and castles inside — helping to cheer up people of all ages in the safety of their homes.
The quarantine campaign includes how to make a castle using chairs, a coat rack, pillows, and a blanket with the option of adding Christmas tree lights. The guide also include the Wigwam which shows how to create a teepee tent from a coat rack, blankets, books, and pillows. In addition, you can build an ultra-cozy cave, camping tent, and fortress, among other furniture forts.
Branded Quarantine Fort Campaigns
IKEA's Quarantine Campaign Shows How to Make Furniture Forts
Trend Themes
1. Furniture Fort Building - Opportunity for businesses to create DIY furniture fort kits and accessories to engage customers at home.
2. At-home Entertainment - Opportunity for businesses to develop creative and interactive activities that can be done at home during lockdowns.
3. Nostalgic Revival - Opportunity for businesses to capitalize on nostalgia by creating campaigns that tap into childhood activities and experiences.
Industry Implications
1. Furniture & Home Decor - Opportunity for furniture and home decor companies to market and sell products specifically designed for fort building, such as modular furniture or fort-themed bedding.
2. Entertainment & Media - Opportunity for entertainment and media companies to develop virtual fort-building experiences or online tutorials that engage and entertain users.
3. Toy & Game - Opportunity for toy and game companies to create fort-building kits and playsets that combine traditional fort-building with modern interactive features.