Brad Sewell's delivery furniture start-up 'Campaign' is changing the furniture industry by merging the popular concept of delivery services with personalized, affordable products.
The furniture pieces come in small, easy-to-carry boxes; they need no tools for assembly and the cost of delivery is included. Sewell is changing the archaic furniture purchase and assembly processes that have long been needing an update. Eliminating the need for moving trucks, he utilized his engineering knowledge and created lightweight and more compact pieces than anything on the market. With experience working at Honda and Apple, he used techniques that worked in the automobile and technology industries and successfully applied it to home furniture.
This new start-up plays towards all those things that consumers currently desire -- convenience and affordability. With an increase in home renters and therefore the need to move often, these furniture delivery pieces are also infinitely easier to pack up and rebuild.
Furniture Delivery Start-Ups
'Campaign' Delivers Compact DIY Furniture Right to Your Door
Trend Themes
1. Compact Furniture Delivery - Disruptive innovation opportunity: Develop lightweight and compact furniture pieces that can be easily delivered and assembled without the need for tools.
2. Personalized Affordable Products - Disruptive innovation opportunity: Offer personalized and affordable furniture products that cater to the needs of consumers.
3. Utilizing Techniques From Other Industries - Disruptive innovation opportunity: Apply successful techniques from industries like automotive and technology to improve the furniture purchase and assembly processes.
Industry Implications
1. Furniture Delivery - Disruptive innovation opportunity: Transform the furniture delivery industry by incorporating convenience, affordability, and ease of assembly into the products and services.
2. Home Furniture - Disruptive innovation opportunity: Innovate the home furniture industry by creating lightweight, compact, and personalized furniture pieces that address the needs of modern consumers.
3. Engineering and Manufacturing - Disruptive innovation opportunity: Explore the application of engineering and manufacturing techniques used in industries like automotive and technology to revolutionize the furniture industry.