FURBY has had a big impact in New York City with its 'Furby Wuz Here' campaign. The latest addition to the FURBY lineup is the Furblet mini toys, which are now available on Amazon. The new Furblet mini toys include Pay-Tay, Mer-May, Star-Lee, Dah-Tee, and Sno-Way.
Additionally, these toys can sing and harmonize with each other, offering a variety of tunes from disco to country to holiday music. The mini electronic toys come with keychain clips, so kids can have fun with them anywhere. This makes Furblets a great gift for summer camp or back to school.
The launch of the latest Furblets on Amazon was promoted through various playful events in NYC, including a Furby's Crib consumer event, large Furby footprints in prominent areas, scattered furry objects throughout the city, and Furby-branded Amazon lockers.
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Trend Themes
1. Interactive Plush Toys - Furblet mini toys combine plush comfort with interactive electronic features, offering a unique blend of traditional and modern play.
2. Portable Entertainment Gadgets - With keychain clips allowing easy transportation, Furblet mini toys exemplify a rising demand for portable entertainment options for children.
3. Social Media Marketing Campaigns - The 'Furby Wuz Here' campaign showcases how experiential and guerrilla marketing tactics can build brand presence in urban settings.
Industry Implications
1. Toy Manufacturing - The introduction of Furblet mini toys highlights innovation in the toy industry focusing on interactive and portable play experiences.
2. E-commerce - Promoting toys like Furblets through Amazon indicates a trend where traditional toys are increasingly launched and marketed via online platforms.
3. Event Marketing - Furby's engaging and playful events in NYC demonstrate new strategies in event marketing to capture consumer interest and drive product awareness.