The Fur Fur Spring 2013 is the brainchild of designers Koichi Chida and Aya Furuhashi, who joined creative forces with artist Shiho Ueda
in order to create this one-of-a-kind collection.
The pieces sported by models in this Tokyo Fashion Week runway collection seemed artfully disheveled. The hemlines and silhouettes were relaxed as if to show off the water-colored qualities of each piece. Though the garment story is unconventional, it boasts a calculated delicacy that is truly genius.
The neutral palette of each piece was complimented by the stunning models, who sported a seemingly unkempt appearance. Each one donned the paper-bag chic aesthetic with uncombed hair that featured flower-like accessories. The lightweight collection is an ode to laid-back aesthetics and a standout with originality that holds no reservations.
Disheveled Watercolor Styles
The Fur Fur Spring 2013 Collection Showcases Quirky Japanese Fashion
Trend Themes
1. Art-inspired Fashion - Designers are collaborating with artists to create one-of-a-kind collections that showcase unique and unconventional designs.
2. Laid-back Aesthetics - There is a trend towards relaxed silhouettes in fashion, with an emphasis on natural and effortless styles that exude a sense of comfort.
3. Imperfect Beauty - Models are embracing imperfection, with unkempt hair and non-traditional accessories highlighting the beauty of individuality and the unconventional.
Industry Implications
1. Fashion - Fashion designers can collaborate with artists to create unique and unconventional collections that showcase their artistic vision and create a new aesthetic for buyers.
2. Beauty - There is an opportunity for beauty brands to embrace imperfection and non-traditional aesthetics in their product lines, with a focus on individuality and unconventional beauty standards.
3. Art - Visual artists can collaborate with fashion designers to expand their reach and showcase their art on a new platform, creating innovative and unconventional pieces.