Always about taking it easy, being as quirky as physically possible and having a good time, PAM's Spring/Summer 2014 funky collection lookbook is no different.
The experimental and laid-back men's collection lookbook is fronted by Hodgy Beats of MellowHype, and is the manifestation of tropical escapism. The 'Acid Polke' lookbook was photographed by Off Future‘s Brick Stowell in sunny Hawaii to keep things real and genuine.
Beats nonchalantly models the new summery garments and accessories; he looks like he's on vacation, looking like he's immensely enjoying himself and his style.
With such a lush and vividly hued backdrop, the lookbook features the funky collection's surreal styles, original patters and eclectic accessories with the added bonus of looking like a series of vacation snaps.
Lush Tropical Urban Lookbooks
The Pam Spring 2014 Lookbook Pays Tribute to the Funky Collection
Trend Themes
1. Tropical Escapism Fashion - There is an opportunity for fashion designers to create collections centered around tropical escapism.
2. Experimental Men's Lookbooks - There is an opportunity for clothing brands to create experimental and laid-back men's collections to attract younger audiences.
3. Surreal Style Trend - There is an opportunity for designers to embrace surreal style elements in their collections for a unique and whimsical look.
Industry Implications
1. Fashion - Fashion companies can use tropical escapism and experimental styles to create new collections that appeal to younger, adventurous audiences.
2. Photography - Photographers can appeal to brands by using experimental and laid-back styles to showcase their products.
3. Accessories - Accessory designers can experiment with eclectic and surreal designs to create unique products that stand out in the market.