The ultra-chic functional garments in the MEANSWHILE collection find a balance between two extremes. The Japanese label offers a stylish take on traditionally Eastern silhouettes and reinterprets their aesthetic through the lens of contemporary sensibilities, with an emphasis on utilitarian qualities.
In terms of material use, MEANSWHILE employed a variety of fabrics and textiles for its functional garments – from " black mesh, orange nylon, and brown canvas" to "iridescent rubber overlays, gray wool and light blue denim." The Japanese label calls attention to the Harrington Jacket which boasts a durable high-density gabardine with a 60 double-cotton warp yarn."
The MEANSWHILE Spring/Summer 2020 collection is expected to drop early next year.
Reimagined Utilitarian Traditional Silhouettes
MEANSWHILE’s SS 2020 Boasts Functional Garments
Trend Themes
1. Functional Garments - Opportunity for disruptive innovation in creating garments that combine style and utility through the use of diverse materials and textiles.
2. Reinterpreted Aesthetics - Opportunity for disruptive innovation in blending traditional Eastern silhouettes with contemporary sensibilities to create unique and stylish designs.
3. Utilitarian Qualities - Opportunity for disruptive innovation in developing garments that emphasize practicality and functionality without compromising on style.
Industry Implications
1. Apparel Manufacturing - Opportunity for disruptive innovation in the production of functional garments that incorporate diverse materials and fabrics.
2. Fashion Design - Opportunity for disruptive innovation in reinterpreting traditional Eastern silhouettes through a contemporary lens to create new and unique aesthetic styles.
3. Textile Industry - Opportunity for disruptive innovation in the development of diverse fabrics and textiles that offer both style and utilitarian qualities.